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The Power of Print

Combining print and digital may provide a better return on investment for an advertising campaign.

By: Sean Milmo

European Editor

The European printing sector, including ink producers and other suppliers, are gaining confidence about the future of print in the face of continued fierce competition from digital media. This was evident at Power of Print, a recent seminar in London organized by the UK-based Two Sides, a group representing the graphic communications supply chain. The increasing optimism about the future of print stems from growing evidence that information can be more effectively communicated through prin...

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